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Shifting the Lens Wins Sonoma County Tourism Innovation Award

We are honored to share that J and Shifting the Lens won the Innovation Award
at the Sonoma County Tourism’s Stars of the Industry Awards.

This award acknowledges our work to push forward in developing an inclusive atmosphere and in promoting a greater level of diversity in all aspects of the wine industry. In a unique exploration of food and wine, Shifting the Lens invites chefs with diverse backgrounds to J for a two-week Bubble Room residency to showcase cuisines and perspectives that are rarely represented in wine country tasting experiences.

Shifting the Lens Returns to J Vineyards & Winery with Chef Tu David Phu Shifting the Lens Returns to J Vineyards & Winery with Chef Tu David Phu


Mexican-born and European-trained, Chef Ana Castro was named one of Food & Wine magazine’s Best New Chefs of 2022. Raised in Mexico City, her grandmother taught her to cook by instinct and instilled in her the importance of working in a healthy, relaxed environment — a philosophy she puts into practice at her acclaimed New Orleans restaurant, where she’s created a supportive, equitable system that values people for their individual, unique contributions.

Shifting the Lens wins the Sonoma County Tourism Innovation Award!

With a menu rooted in traditional Mexican cuisine passed down through generations — her “ancestral knowledge,” as she calls it — she hopes to share pieces of her life through every dish during Shifting the Lens. In collaboration with Winemaker Nicole Hitchcock, Chef Castro’s menu will bring together select J wines with bold and flavorful Mexican fare for a pairing experience unlike any other.

Join us in the Bubble Room Thursday-Sunday, September 14-24, while Chef Ana shares her unique perspective and stories that have inspired her cuisine. Guests enjoy a curated five-course tasting menu paired with small-lot sparkling and still wines crafted by Winemaker of the Year Nicole Hitchcock.


Chef Ana will join guests during their tasting to discuss the stories, narratives and philosophy behind each dish.

When: Thursdays - Sundays from September 14 - September 24
Time: 11am and 2:30pm
Price: $200 per person; $185 for Club J members; Luxe and Elegance members can use the Bubble Room experiences included with their membership level for this event.


During this VIP experience, Chef Castro will join guests during their tasting to discuss the stories, narratives and philosophy behind each dish. She will also be joined Winemaker Nicole Hitchcock and other winery leaders to discuss the current culture of the food and wine industries.

When: Saturday, September 16; Sunday, September 24
Time: 6:30pm
Price: $250 per person; $235 for Club J members; Luxe members receive two event tickets with their membership, which can be used for any Shifting the Lens Dinner & Dialogue event. Contact the Club J team at to use this benefit for Shifting the Lens.



J Vineyards & Winery features Chef Preeti Mistry at the culinary event titled "Shifting the Lens"

Event details to follow

Chef Mistry previewed our Shifting the Lens 2023 series in March by presenting their menu to the media at the James Beard House in New York City. Now they will take their tasting menu on the road, allowing J to expand the series beyond the Bubble Room — creating a greater platform to showcase these important conversations and experiences.


Chef Tu David Phu returns to the Bubble Room for a unique culinary experience


A James Beard Award nominee, Top Chef contestant and a San Francisco Chronicle “Rising Star Chef,” Chef Phu’s accolades are just a glimpse into his brilliance in the kitchen. Bringing a personal take on Vietnamese cuisine to the table, Chef Phu’s menu was inspired by his own cultural and experiential journey. An Oakland-born, first-generation Vietnamese-American, Chef Phu finds that food is a vessel for meaningful work that can ultimately connect people on a personal, familial and human level. For Shifting the Lens, he built these connections with guests, leaving them with new insights into the importance of representation and how it shapes our culture.

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Shifting the Lens
Shifting the Lens Culinary Program returns to J Vineyards & Winery