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With its prime location in Healdsburg, the modern and sophisticated Visitor Center is a distinct contrast to its agricultural surroundings. J welcomes guests to a visitor center that resembles more of a hip lounge—sans the attitude—than the more common conservative tasting rooms. Local artist Gordon Heuther designed the contemporary Visitor Center, which features a striking, floor-to-ceiling metal and glass installation behind the tasting bar. Everything from the ambience and wines to the items offered for purchase to the fixtures in the tasting room reflects J’s contemporary, urbane and sophisticated personality.


Our wine-only J Signature Bar is a great way to enjoy the J experience as we focus your tasting on our award-winning Russian River Valley wines. Prior to January 2008 we offered a wine & food paring at the J Signature Bar. Although it has been popular since its launch in 1999, we have outgrown the program. J will continue to expand our wine & food pairing efforts in venues such as The Bubble Room, J Terrace and the elegant new Essence tasting.

The new wine-only J experience is $10 per person. Club J Members receive complimentary member benefits.




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